On Page SEO Techniques

                                         On-Page SEO

On-page optimization is the process of enhancing our web page in all the aspect to make it optimized so that it will be easier to be crawled by google and to make it user-friendly and understandable. It is done on various steps and procedures.

                               

Snippet

It is the portion of the website that showed when we search for it in the google.

Normal snippet includes title,URL and meta description.

The title is the heading about the web page and meta description is the small description of the website given inside. All these need to be optimized to make it an effective one. In the rich snippet, we could add thumbnail and events also.

On-Page Optimisation Techniques

Title Optimization

The title should be of 3 or more words.a small title will be one with good appearance but it should not be much shorter because google will not be able to crawl anything from the title to know about the website. The title should not be written in full capital letters which in turn increases the pixel width.



The pixel width limit is 512 pixels. The title should be in the range of 55 to 60 characters. It should not contain any spelling or grammar errors even by mistake which is considered as the worst part in the SEO. SEO title must be unique because if not, title duplication error will be generated and there will be a chance for cannibalism which is the situation that leads to a competition if two pages come with the same title in one website.
If no SEO title is present then the h1 part of the body will be displayed as a title. if h1 also not present, then h2 will be displayed by the google on its publication and if a website is reached from a link in a powerful website, that link will be displayed as the title.

Meta Description Optimization

The meta description is the portion shown under the title of the website which describes the content briefly.



it is good to give the focusing keyword in the meta description once to make it more effective. Its size limit is 155 to 160 characters for a page and less than 155 for an article or blog post because for a post, it shows the date also along with the description. its pixel width limit is 1024. Meta description must be unique and it could be content of the same page but not of another website. If no meta description is given or it is not enough then google takes any part of the content and shows as meta description.

h1 and h2 Optimization

h1 is the major visible portion which is given as the caption to the page. It is good for it to be of up to 8 or 9 words. It is better to give the keyword in the h1. The presence of more than one h1 in one page will create confusion and google will move our site to the sandbox. Sandbox is the temporary storage where confusing which gets crawled are saved. The website that is stored in the sandbox will not be ranked.

It is better to give one h2 and if there is a content division is there more than one h2 could be used. The content given under these headings must match the heading.

Content Optimisation

It is better to use simple sentences in the content which helps the user to understand it more faster.A readability test will be done to measure the ease of reading our content and if we score higher,it indicates that our content is more effective.

Keyword Density: It is the percentage of the presence of focusing keyword in our content.In the old school SEO articles which spread SEO myths. They said to fill the content with a maximum number of focus keywords. But later, google itself declared that they don't consider the keyword density and also said that the lack of focusing keyword that is less than a count of two will not help the website to progress in ranking.

Usage of the bold keyword in a large paragraph is highly recommended because it will help not to miss the lines inside a big paragraph because a bold portion almost appears like a special area of concentration.it also makes the content more attractive. Arranging the focusing keyword before a full stop or comma will help the google to crawl our content and to understand it easier because Google acts as an individual and it stops if there is a full stop and that portion will be noticed more.

Anchor Text Optimization

It is the optimization of the links which are given inside the content. It is done by using the anchor tag. The visible portion in the content given inside the tag is the anchor text.



Giving some anchor text inside the content will boost up the crawling process. Do not give another website as a hyperlink in the hypertext which is named as the focusing keyword which in turn decreases the credit of our website.

Keyword Optimization

It is good to use the keyword phrases in some portions of the content which makes the content more relatable with the focusing keyword and makes the content more authentic with respect to the focusing keyword

Image Optimization

Image is added using the img tag where the path is given as the src. It also has the alt tag which describes the image and makes it understandable for the google. Filename of the image is suggested to be the description about the image. 


You can refer my previous blog about History and Evolution of SEO